As my trolley product will be sold as an addition to the car, rather than built in, I decided it to name the product and create a recognisable logo that the client can associate with the product.
I decided to name the product 'CART'. My reasoning behind this was because it was because of its small size as trollies are often seen as much larger products and by naming the product after a smaller trolley like product I felt it reflected the product well. In addition to this I wanted to remind customers that this product is specifically for the car and by using the word 'CART' it has the word within it (CAR-T). I had lots of different concept logos as I wanted to mimic the shape of the trolley into the logo somewhere to bring the association of name and product together.
The final design concept uses a sophisticated, capitalized font in bold, back so that it stands out clearly. The 'A' in CART has been replaced by a simplified silhouette of the cart/trolley design. The triangular shape of the body imitates the triangular shape in the letter 'A'. However, to show this is a silhouette of the trolley rather than just a triangle shape, the wheel has been added in a white colour so that it can be seen upon the black. This image is subtle and sleek much like the design of the trolley.